I'm the founder and chief conversion copywriter at Conversion Alchemy. We help 7 and 8 figure SaaS and Ecommerce businesses convert more website visitors into happy customers. Conversion Alchemy Journal is the collection of my thoughts, ideas, and ramblings on anything copy, UX, conversion rate optimization, psychology, decision-making, human behavior, and -often times - just bizarre, geeky stuff. Grab a cup of coffee and join me. Once a week, every Friday.
Yesterday we talked about why flipping the script and looking at your prospects from inside their own shoes is so powerful.
And how sometimes, status plays a huge part in what your audience craves.
Today I want to look at how you can do that more effectively than just "pretending".
Ever wondered how great actors do what they do?
How can they stop being themselves and turn into their characters so damn well?!
Lots of practice obviously, but what kind? And where does it all come from?
Enter the Stanislavski's System.
Konstantin Stanislavsky, born in 1888 is considered the father of modern acting. And he developed the methodology that's at the foundation of today's acting style.
It's raw, emotional, deep, vivid and - credible.
The biggest criticism Stanislavski gave his studying actors was “I don’t believe you.”
His system is credible because it's based on human behavior.
Hence why as business owners, copywriters or designers we should all pay attention.
Here are a few key characteristics of the system and how they apply to enter the minds of your prospects:
I truly believe that as a business owner, or copywriter, you can really get an unfair advantage in adopting these acting principles to the words you put out.
It's no surprise that actors like Christian Bale, Marlon Brando, Meryl Streep, Natalie Portman, and Daniel Day-Lewis had massive success they had. They all used this system.
How are you going to use it in your business and copy?
P.S. If you need help understanding how to apply some of these, I'm running a couple of website teardowns for free (value $299) as case studies to add to my website. If you're interested, just reply "Yes" (feel free to spread the word too).
Cheers,
Chris
I'm the founder and chief conversion copywriter at Conversion Alchemy. We help 7 and 8 figure SaaS and Ecommerce businesses convert more website visitors into happy customers. Conversion Alchemy Journal is the collection of my thoughts, ideas, and ramblings on anything copy, UX, conversion rate optimization, psychology, decision-making, human behavior, and -often times - just bizarre, geeky stuff. Grab a cup of coffee and join me. Once a week, every Friday.
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